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Banner Program

Together with the city of Hackensack and the Chamber of Commerce, MSBA displays 60 banners, rotated seasonally, through the district, including patriotic and holiday banners. For information, email

Clean and Green Program

In order to keep our district clean and attractive, a hired maintenance team regularly paints street furniture, fire hydrants, and parking meter posts, and removes graffiti. In addition, the workers maintain planters, sweep sidewalks, empty garbage cans, and remove debris on weekdays between 8:00 a.m. and 2:00 p.m. For information, click here.

Co-op Advertising Program

The Marketing Committee of the MSBA maintains a co-op advertising program with the aim of differentiating the district from other areas. A number of advertising “shells,” which may be customized to individual businesses, are available. For information, click here.

Façade and Signage Grant Program

Property and business owners within the district may be reimbursed for up to one third of the cost of revitalizing their buildings and storefronts. Annual funding from the MSBA is divided into three areas: facades, signage, and awnings. Funds are awarded to applicants by the Visual Improvement Committee on a first-come, first-served basis. For information, click here.

Parking Lot Program

The Main Street Business Alliance maintains 41 parking spaces as free shopper parking with a two-hour time limit. There are also employee parking spaces available to Alliance members at discount rates. For information, email

Sponsorship Program

Sponsorship opportunities are available to both Alliance members and non-members at the annual Street Festival, Business Expo, Holiday Tree Lighting Ceremony, and other events. These dates are a great way to connect with local consumers and other businesses. For information, email