Image Alt

Mission

The Hackensack Main Street Business Alliance

The Hackensack Main Street Business Alliance (MSBA) is a public/private partnership formed as an alliance between the business community and the city of Hackensack. Its mission is to address the issues facing the business community with the goal of improving the local economy and the overall business climate in Hackensack.

The MSBA management organization is governed by an 11-member Board of Directors, comprised of commercial property owners and business owners who are elected by the members of the district, along with liaisons from the Hackensack Chamber of Commerce, the Y.M.C.A., the Johnson Public Library, and the City Council. The MSBA is supported by a full-time staff member.

The Main Street Business Alliance, created in January 2004, focuses on such issues as:

Clean and green programs

Marketing and special events

Visual improvement for facades and signage grant program

Vehicle and pedestrian circulation/parking

Retention and recruitment of businesses

Public relations

Board members and other volunteers address issues within an organizational structure of committees. The committees work on projects such as marketing the district through the creation of a business directory, website, investor’s marketing kit, and quarterly newsletters. There are no criteria required to become an active participant in the MSBA’s activities. Residents, civic leaders, and business proprietors can all contribute to the revitalization effort. New volunteers are always welcome.

The Hackensack Main Street Business Alliance extends along Main Street from Atlantic Street to Clinton Place. There are 160 commercial properties and more than 375 businesses within the district. The diversity of the district’s business mix adds to the MSBA’s marketing position. All MSBA programs and projects are supported through an annual budget of approximately $360,000 generated through a special assessment on commercial properties located within the MSBA district.